Oxford Half 2026 - Partnership Opportunity
Oxford Half Marathon · 11 October 2026
Oxford Half Marathon · Motiv UK · Commercial in Confidence
The Event
Participants by edition
* 2026 forecast.
35,000 total race-day audience. A performance-focused community that takes nutrition as seriously as training - and is growing fast enough to build a brand's customer base in a single morning.
Oxford Half Marathon · Motiv UK · Commercial in Confidence
The Audience
Are running their first half marathon with Motiv
They're building a nutrition strategy from scratch. Your brand writes the playbook.
Are under 35
Performance-curious, subscription-ready, and forming brand loyalties that last a decade.
Purchase add-ons at checkout
When the event recommends a product, this audience buys it.
Have done 3+ Motiv events
Seasoned runners with established fuelling routines you can upgrade.
A half marathon is the sweet spot for nutrition brands. Long enough that fuelling strategy matters. Short enough that every runner - from sub-80 to first-timers - is actively thinking about what they consume before, during, and after. 63% are at the half marathon distance for the first time with Motiv - they're actively experimenting. Race day isn't a one-off trial. It's the start of a subscription.
Oxford Half Marathon · Motiv UK · Commercial in Confidence
Official Partner - £20,000
What £20,000 buys you elsewhere - and what it actually delivers
| Channel | £20,000 gets you | Audience quality |
|---|---|---|
| Meta / Instagram | Approximately 3M impressions | Passive scroll, algorithmically targeted |
| Gym sampling campaign | Approximately 10,000 samples across 50 locations | Cold audience, no performance context |
| Influencer (fitness/nutrition) | Approximately 500K reach across 4-6 posts | Borrowed audience, low trial intent |
| Oxford Half | 15,000 participants, 8+ touchpoints | Mid-race, physically fuelling, 63% first-timers building habits |
The difference isn't reach. It's taste. A gym sample lands in a bag and gets forgotten. An on-course gel lands in someone's hand at mile 8, when their glycogen is depleted and their body is telling them this matters. No other media channel puts your product in someone's mouth at the exact moment performance depends on it.
Oxford Half Marathon · Motiv UK · Commercial in Confidence
What your partnership delivers
- "Official Partner" designation
Logo lock-up on key event assets and partner page listing
- Full category exclusivity
Defined carve-out within your vertical - no direct competitors
- Branded zone on course
Product demo, staff bib branding and multiple course banners
- 3x3m/6x3m expo space
Premium product demo and sampling presence in the event village
- Pre- and post-race CRM
Inclusion in runner and finisher email campaigns throughout the race build-up
- 10 entries plus hospitality
Bring your team or key clients into the event
Oxford Half Marathon · Motiv UK · Commercial in Confidence
ROI model
Based on 15,000 participants and an average annual nutrition spend of approximately £180 (two purchases at £90). Official Partner investment: £20,000.
Conservative
Trial-to-purchase
2%
New customers
300 new customers
Revenue
£54,000 annual revenue
Return on investment
2.7x
Mid-case
Most likelyTrial-to-purchase
4%
New customers
600 new customers
Revenue
£108,000 annual revenue
Return on investment
5.4x
Strong
Trial-to-purchase
6%
New customers
900 new customers
Revenue
£162,000 annual revenue
Return on investment
8.1x
Nutrition ROI is modelled on annual repeat spend. Two purchases at £90 average is conservative - Premium sports nutrition subscriptions typically run £35-£55 per month, making the annual floor higher for converted subscribers. The 4% mid-case is supported by the verified 57% checkout add-on rate.
Official Partner · £20,000
Category-exclusive · Oxford Half 2026
Oxford Half Marathon · Motiv UK · Commercial in Confidence